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Hi, we're group hugs

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Startup founders & marketing directors team up with us to launch and expand their organic engagement marketing.

Our one-of-a-kind monthly services:

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Create and grow your movement.

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Generate organic reach & awareness.

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Engage customers to gainretain loyalty.

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Empower your community to speak for you. 

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Why organic marketing?

 1.  Create a movement in your market. 

Movements create loyalty to more than products and drive organic customer advocacy.

Your movement can't be copied and pasted. 

Successful movements require recruitmentleadership, and moderation to empower membership and genuine connection.

Your movement is a competitive edge and is built with more than ads, emails, and Instagram posts.

2.  Generate awareness and reach with grassroots marketing.

Your movement builds brand equity, word-of-mouth marketing, and increases referrals and social proof.

Capture eyeballs and insights in an overcrowded “attention economy” to organically convert new customers.
Reach your warmest leads; your existing customers’ social circles.

3.  Build customer engagement to drive brand loyalty and retain customers.

Increase sales, retention, upsells, and returning customers who are excited to support your brand.

Decrease churn with ticket deflections backed by customers and supporters who solve problems for you.

Engage your cheapest and best customers - those you already acquired - without PPC retargeting.

4.  Educate customers and make meaningful relationships amidst social distancing.

Guide your customers to feel belonging, connection with each other, and acceptance in your community. Your competition can’t take what can’t be taken.

Convert new customers into advocates for life by engaging and educating throughout their journey.

Digital communities are crucial as people are seeking online connection during the global Coronavirus pandemic. 

5.  Design your digital real estate to be your organic marketing machine.

Integrate your community into your sales funnel and customer journey.
Source content, feedback and reviews, new product ideas, and market insights.
Feel the pulse of your community through our manual data collection and monthly reporting. Know what they're loving and where they seek improvement!

Services 

More than *just* services; you add to your team a suite of skillsets every month, we deliver tangible brand assets, and you have go-to experts for everything engagement. 

Engaged Online Community 

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Own your digital real estate to lead conversations and create connections.

Our communities are hosted on Facebook Groups and other platforms.

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Why Facebook Groups?

  • World's 3rd-most visited website.

  • 2.4billion users, 1.4b are in Groups.

  • 70%+ of US adults are monthly users.

The deet's on what we do

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Define a movement from your cultural values, mission, and growth goals.
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Create and implement group content and provide company engagement recommendations.

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Integrate into your sales funnel and customer journey.
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Lead conversations daily and nurture relationships with our personalities and proven engagement strategies.

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Seed and grow membership with targeted recruitment.

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Monthly, custom data analytics and detailed reporting (platform, manually collected data).

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Skillsets

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Assets*

  • CMO-level strategy development

  • Social Media Manager

  • Community Admin & Moderator

  • Content Manager ​

  • Data Analytics & Reporting

  • Engagement Specialist 

  • A community with 1,000's of members 

  • A Movement Strategy that's win-win-win

  • Facebook Group Engagement Playbook 

  • Group Membership Directory

  • Custom data analytics (incl. manually collected)

  • Monthly Content Calendars, UCG content, customer testimonials, etc...

*Tangible & intangible brand assets. 

 
 

Branded YouTube Channel

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Holistic channel strategy, management, and YouTube SEO. 

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Full-service post-production editing with music, color grading, and animations.

Why YouTube?     

  • Used by 73%+ of US adults.

  • World's #2 search engine (behind Google).

  • 2billion logged-in monthly users.

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The deet's on what we do

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Define a movement and create your video marketing strategy (SEO, content, etc).

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2-4 videos per month fully edited, reviewed, and published with SEO optimized title, description, thumbnail, and YouTube hashtags.

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Video storytelling marketing guidance and scriptwriting for each video.

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Channel and playlist organization and maintenance.
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Personal, human-feeling videos;

we think those animated videos are *so* 2016. 

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Monthly, custom data analytics and detailed reporting (platform, manually collected data).

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Skillsets

  • CMO-level strategy development

  • Professional video editing & animation

  • Pre-to-post production 

  • Social media manager ​

  • Data analytics & reporting

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Assets*

  • 2 - 4 videos per month

  • A channel with "Page 1" search results 

  • A strategic movement that's win-win-win

  • YouTube Performance & Equipment Playbook

  • Monthly scripts, custom video branding, custom data analytics (incl. manually collected), etc...)

*Tangible & intangible brand assets. 

Engagement Marketing Consulting

On-demand or project-based. 

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We’re your go-to experts for organic and engagement marketing. 

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We’ll guide you through our process of defining a movement and building an engaged community that fits within your overall marketing strategy.